How to Sell On Amazon
Amazon is the fourth most important open organization on the planet (behind just Apple, Alphabet, and Microsoft). The area amazon.com pulled in no less than 615 million guests every year by 2008. Amazon.com spent generally $3.5 million, $5 million and $9.5 million on campaigning, in 2013, 2014 and 2015, separately. Amazon begun by concentrating on business-to-purchaser connections amongst itself and its clients. Amazon draws in more than 130 million clients to its US site every month by the beginning of 2016. June 2017, Nike affirmed an association with Amazon, expressing it to be in an underlying stage where they’ll be offering products on Amazon. Amazon is a global marketplace and offers a wonderful opportunity for established as well as new traders to get on the Top. so, start selling and make profits. If you wonder how to do about it, this guide will help you get started.
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Amazon is the biggest and most trusted online marketplace with a global presence that gives you access to more buyers. Over 150 million people visit Amazon.
Amazon has the best software and best practices to ensure your product listings with full visibility and you get all possible chances to sell.
Amazon offers a variety of fulfillment processes such as fulfilled by Amazon, fulfilled by merchants and pickup from select amazon associates in several cities.
Their rates are best for merchants.
Amazon seller dashboard is easy to use and feature rich.
There are dozens of categories on Amazon. If you are a newbie then, it pays to choose the right product category and pick the right products to sell, that have a good sales rank and get you a good return. This is the first step to learning how to sell on Amazon.
There are several ways on how to become an Amazon seller and how to sell products on Amazon.
Documents Required for Registration on Amazon –
GSTIN Number (mandatory for selling on Amazon).
Bank account and supporting KYC documents (ID Proof, Address Proof, and Cancelled cheque).
For private label brand then Trademark/ Brand undertaking or authorization.
Optional For Amazon fulfillment need to add the additional business address of Amazon in GSTIN doc.
For register on Amazon visit here sellercentral.amazon.in and start registration to make your product online.
It is better to do some research on products that can be sold fast with a high turnover rate. Amazon does offer this facility to find out which products are fast selling through its sales rank feature. Any rank over 50 is good and you can select that product. If you are starting to trade, research on choosing the right product category is important.
The next step on how to sell products on Amazon after creating the account is to set up product listing. You can create a new product listing for each item or add items to the existing list. Existing list means you search for a product similar to yours and you will find the listing. You add your product to that list with your price and terms using the seller central dashboard and click on sell yours after adding your product. Fill in the form and click on save and finish button. If you find multiple listings pick the top-ranked listing to know the price and other details.
If products similar to yours are not being sold on Amazon you can create a new product listing and you can do it manually by adding each item or creating a separate list for each item if each one has several types.
Pro sellers can use a spreadsheet to create product listings and bulk uploads them with a single click. You need to create Amazon product data file in Excel and save it as a .csv file and upload it to Amazon seller central dashboard
You can also choose Amazon Prime but you need to meet eligibility criteria and may have to choose fulfillment by Amazon (FBA) to sell products.
Inventory management is necessary and Amazon automatically tracks inventory, reducing item count as products are sold off. You can adjust inventory manually too with the seller central dashboard by modifying available units. You can use inventory feeds or bulk uploads to manage inventory. You can use the e-commerce platform or inventory software as well as Amazon seller tools to manage inventory.
You can use third-party fulfillment partner that will store, pack and ship your products but it is considered by Amazon and it is not eligible for prime listing. You can fulfill orders in two ways when you become an Amazon seller.
How to sell using FBM (Fulfillment by a merchant)
FBM or fulfillment by a merchant is one way to go when you wish to sell on Amazon. Amazon passes on the order and you have to take care of prompt shipment otherwise your seller rating is lowered. You can charge for shipping or include it in listed price. You need to have packing materials to ship products ready with you in addition to weighing scale.
How to sell using FBA (Fulfillment by Amazon)
Fulfillment by Amazon (FBA) is a better option as you ship to Amazon and they keep it in stock. You actually sell to Amazon. They keep products in their warehouse and sell it to end buyers. You have to pay FBA fees in addition to Amazon seller fees. The advantages are many when you sell to Amazon. Your listing and product are eligible for Prime listing which is favored by buyers everywhere because of free and fast shipping that comes with this criteria. Products also receive a higher listing in searches on Amazon. You can sell a number of items in one bulk packing and Amazon takes care of packing and shipping. You need to print barcode labels and pack according to their criteria.
Seller packs products and ships to Amazon. Amazon verifies products and activates listings.
What are the Benefits for Using FBA -
Download Amazon seller app. It is useful to calculate selling price, scan a barcode of products, show the pricing and fee information for any item.
The Fulfillment by Amazon Revenue Calculator is another to get details of fees payable. You enter a price of a product, cost of shipping and cost of a product then, you will see the fees payable. Make use of it for every product which you sell on Amazon.
You ever say to yourself I want to sell on Amazon but do I meet the eligibility criteria? The seller app shows eligibility criteria which you must satisfy. Whether the product you wish to sell will actually generate sales in the desired quantity or not is another factor to decide and the sales rank feature on Amazon shows you how your chances are. Use the calculator to pick a price based on what others are selling, compare the purchase price, factor in Amazon’s costs and decide about the profit that, it is satisfactory or not.
You can sell items to Amazon or you can sell direct but the Amazon platform is amazing once you get to learn how to sell products on Amazon.
Want To Sell Products On Other Platforms
The requirements for becoming a seller on most of the e-commerce platforms are the same. You can also become a seller on Flipkart, Ebay, Paytm, Shopclues, Snapdeal and Voonik to boost their revenue.