how to sell on shoapclues

How to Sell on Shopclues?

How to sell on Shoapclues

Shopclues is in operation since 2011 when it was founded by Sanjay Sethi and Sandeep Aggarwal. Today it has over 12000 merchants selling over 2 million products. Over 42 million people buy from that provides a whole slew of products in electronics, home, fashion, apparel, automobiles, toys, beauty, health, sports and jewellery. Selling on shopclues is a good thing because of its popularity and reach across India.

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How Shopclues Works?

It is easy to sell products on shopclues. Your storefront becomes active and if you receive an order shopclues fulfilment takes care of pickup, checkup at their centre, packaging and shipment of the order. Customers have access to tracking as does the seller. Shopclues releases payment to merchant as the final step. Sellers have full control over their online catalogue and can modify, add or delete products at any time using the shopclues seller app.

Register As A Seller On Shopclues

In order to initiate shopclues seller registration it is wise to keep all personal and business documents ready and scan them or photograph them with your phone. Log on to the shopclues site and click on link sell with us and click on merchant registration link that opens up a form that you fill in.

Documents Required for Shopclues Registration

1.  E-mail id
2.  Mobile number
3.  GSTIN Number
4.  Cancel Cheque
5.  Address Proof (Aadhaar Card, Electricity Bill, Telephone Bill)
6.  Pan Card
7.  Digital Signature With Company Stamp
8.  Trademark Certificate
9.  Authorization Letter

Give a unique store name along with contact person name, phone, email, KYC document details and bank information after which you accept the service agreement (after reading it, of course) and the service fee agreement. Follow this process on your desktop or use the shopclues app. Next start the product upload and listing process.

Types Of Business Registration And Their Requirements

Since you will be a regular merchant you need business documents:

  • ID Proof like PAN card, aadhaar card or driver’s licence and/or copy of bank statement in case you are operating a proprietorship firm.
  • In case of a registered company one has to provide identity proof of each director and their residential address as well as PAN card details. One must provide proof of office address and also the company PAN card in addition to bank details and GST registration details.
  • Private limited companies will have to provide memorandum of association, certificate of incorporation, company PAN card, address proof and bank details.
  • Limited liability partnership company needs to provide registration certificate, partnership deed, POA for a specific employee to transact business and the LLP PAN card in addition to address proof, GST certificate and bank details.

Uploading Products To Shopclues.Com

Once you have created your account you can even use your mobile and launch the shopclues seller app to start the process of uploading products before you can sell products on shopclues. You must have at least two products to upload and sell in order to make your storefront live. Your storefront takes the shape of a microsite on Now you can sell online on shopclues. Do not forget to mention complete product name along with model along with specifications. Upload clear images and use specific keywords to describe products so you are easily found when shoppers search on  Products details can be uploaded one by one, bulk upload in the form of a .csv file or by using the express upload on

Fees, Taxes, Payments To Shopclues

Once the shopclues register as seller process is complete and your storefront is active you upload products and price them but in order to do so you need to know shopclues seller fees and taxes. They have a defined selling service fee on each transaction, as a percentage of value of product according to the category and tax is applicable on such fees. This is over and above the product cost and GST applicable. Payment is made on successful transaction. Shopclues remits payment to their bank account on a weekly basis.

Shopclues Seller Charges

As with other online marketplaces, shopclues charges sellers a selling service fee and a fulfillment service for each product sold. If a product is sold successfully then the selling fee is applicable with rates varying across categories in addition to service tax applicable for such fee. In the event shopclues handles packages then they charge fulfillment fee plus tax on such fee.


Shopclues manages returns and refunds so merchants do not need to worry. Merchants must handle customer contact and post sales services.