The term “SMS,” stands for “short message service?” In marketing, SMS refers to how a brand communicates with customers through text messages about campaigns, promotions, news, updates, and more .SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial short code
Here are eight benefits of SMS marketing that will help strengthen your business:
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