What is Google Ads ?
Google Ads (Used to be Google AdWords) is Google’s advertising solution and program for businesses to advertise on its many products and wider search network.
Through the ad platform, you can advertise to the world’s two largest search engines: Google and YouTube.
If you want to advertise on Google’s other products such as Gmail, the program is the only way.
There are more ads on Google Search and its other properties than ever before in different forms, which means if you’re not utilizing search and other types of ads in your business, your business will feel the impact.
For many businesses advertising on Google has become necessary to stay competitive rather than just a way to increase revenue and reach.
Learn more about search engine marketing or about the alternative search engines you might want to use for advertising.
In this article, we’ll explore what Google Ads is through its benefits. But first, let’s see how it all works.
In Search Ads, you aim to place your ad at the highest search result positions as possible while serving users’ search intent as closely as possible. And the goal for Display Ads is to combine user’s interests with ads they might be interested in receiving.
To put it simply in Google Ads, advertisers bid on keywords to have a chance to place their ads on search results pages or other websites.
An ad auction happens whenever a user searches anything on Google Search or visits a website in the broader network.
At every auction, Google calculates an Ad Rank for every ad in the auction, which determines if the users see your ads in the first place.
One key component of getting ads to rank higher is to optimize ad quality. You can monitor a metric called Quality Score, a combination of ad quality metrics from past performance.
Quality Scores is on a scale from 1 to 10, and it determines how relevant your ads are. Google doesn’t use Quality Scores themselves in an active ad auction, which is vital to understand. But it instead helps you optimize your overall ad quality.